ANZ FINA World Swimming Championships
Live Site / Brand Activation
ANZ sought to take the swimming championships beyond the pool to the broader public to allow all to enjoy the excitement of this world class event. Lumino Events created one of the first large scale live sites at Federation Square in Melbourne installing a massive mock swimming pool as the main viewing deck to sit on and watch live action on the big screens. Large pillars with blue stars created an attention grabbing entrance to the live site as well providing information on what happening throughout the course of the Championships. Throughout the course of the Championships guests could watch the live action, meet the swimming stars and enjoy the roaming artists who performed throughout the space.