Technology & Gadget Expo Melbourne

Bridgestone Australia

Bringing Bridgestone’s ‘Tomorrow  Matters’ message to life, families were given the opportunity to experience firsthand the benefits of Bridgestone’s ‘Ecopia Compound’ shared with Solar car tyres and the revolutionary award winning Ologic tyre developed BMW’s i3 electric car.

Those who queued to ride the trikes were quick to experience the benefits of a low rolling resistance tyre, with many who had thought tyres were ‘round and black’ showing interest in fitting Ecopia tyres to their own passenger car.

A little fun with a ‘grab for cash’ machine reinforced consumer messaging that in addition to helping to reduce global emissions, your tyre choice could also save you money.