Toyota Gazoo Racing.
A trackside experience designed to engage and immerse
The Toyota Gazoo Racing activation was designed to give fans a glimpse of what’s ahead in 2026, while drawing new audiences into the brand through a highly engaging, on-ground experience.
Recognised as one of the standout activations on track, the space successfully balanced visibility, engagement and brand connection.
The Experience
Positioned within a high-traffic precinct, the activation quickly became a destination. Strong sightlines to the track drew racegoers in, while interactive simulators replicating the Adelaide circuit kept them engaged.
The experience moved beyond passive viewing — inviting fans to participate and connect directly with the brand.
The Design
A distinctive tri-marquee configuration created a bold and recognisable footprint, shaping movement and encouraging exploration.
Combined with a high-quality fit-out and confident branding, the space delivered a premium, cohesive environment that stood out within the event footprint.