ANZ FINA World Swimming Championships
As the second pillar of our engagement, Lumino Events used ANZ’s sponsorship of the FINA World Swimming Championships to develop PR opportunities to promote ANZ as a Bank that was accessible to all Australians.
With household names including Giaan Rooney, Stephanie Rice and Geoff Heugill as Ambassadors, ANZ gave customers and the public the opportunity to get into the pool and attend a swim clinic with an Olympic legend.
The campaign was launched at a press luncheon and picked up print media nationally. James Brayshaw and the team from Triple M hosted a live broadcast from the Highett Pool for the first clinic.